46580 S COTTAGE RD STERLING VA

CHALLENGE:

The primary hurdle was the property’s extended period of vacancy, a situation that was further complicated by the overall Baltimore office market’s high vacancy rate of 12%. This saturation in the market made it particularly difficult to attract tenants, as there was an abundance of available options.

The challenge was not just to find any tenant but to find one that was a good fit and willing to commit to the space.

ACTION:

Understanding the need for a robust marketing strategy, per my advise the client agreed to invest in diamond level marketing at Loopnet. Further to that, I also listed the property on other significant platforms such as CREXI, Realnex, and Catylist, ensuring maximum exposure across a range of potential tenants. This comprehensive marketing strategy was designed to showcase the property’s potential and reach a wide audience.

RESULT:

The result of these concerted marketing efforts was highly successful.

• Secured a 5-year lease contract with a prestigious tenant, the Mayor and City Council of Baltimore.
• This lease agreement was a significant achievement, considering the initial challenges of the prolonged vacancy and the competitive market environment.
• The successful leasing of the property to such a notable tenant not only filled the space but also added value and prestige to the property

Secured Mayor and City Council of Baltimore as the tenant with 5 year contract.

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