THE 35,571 SF PROBLEM — How Unorthodox CRE Marketing
Turned a Hard Sublease into Four Offers

A Success Story, Landlord Representation, Office Property

1602 VILLAGE MARKET SE #400 LEESBURG VA

35,571 SF Leesburg office sublease marketed and placed by Northern Virginia commercial real estate broker

We represented Tenant on the sublease of a 35,571 SF office at 1602 Village Market SE #400 in Leesburg, VA. The assignment demanded creative outreach to place a single user in a large-block suburban office. Outcome: four qualified offers and a completed sublease to Drivestream Inc., producing approximately $1.8 million in savings for our client, the Tenant.

Challenges 

Large contiguous office blocks over 25,000 SF can sit without the right demand driver. The size—35,571 SF—narrowed the pool of prospects willing to absorb the entire footprint, especially for a sublease where timing and terms must align with an existing master lease.

Our Strategy 

We went beyond typical online marketing. Our team:

  • Activated targeted calling to regional tenants and tenant-rep brokers, pitching the space directly.
  • Partnered with Loudoun County and Town of Leesburg Economic Development to extend reach to growing employers.
  • Hosted an on-site CRE marketing update event and invited local brokers and tenants, converting interest leads into guided tours.

This “boots-on-the-ground” approach created momentum and credible demand for a large-block sublease.

Results 

  • 4 qualified offers generated through proactive marketing and partnerships.
  • Sublease executed to Drivestream Inc., aligning term and occupancy to reduce exposure.
  • ~$1.8 million in savings for our client versus carrying the remaining obligation.
  • Market impact: kept a large office suite productive in Leesburg, reinforcing confidence in Loudoun County for enterprise users.

For Commercial Property Owners

Own a large office or flex suite in Leesburg, Loudoun, Fairfax, or Northern Virginia and worried about downtime? We build demand with targeted outreach, public–private partnerships, and tour-to-offer events. If you’re searching “Leesburg commercial real estate broker,” “Loudoun County office sublease / lease” or “how to sublease / lease my office in Northern Virginia,” let’s talk strategy that protects income and moves space.

Let’s talk strategy that protects income and moves space.

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